The Red Ribbon Social Media Campaign in Eastern Europe and Central Asia (EECA) is part of the UNAIDS movement and promotes the unification of society, media, and entertainment in the fight against AIDS
In addition, Red Ribbon attracts all concerned people to participate in informational events to increase tolerance for people living with HIV.
Since the launch of this social media campaign in 2010, we have hosted annual informational and community events that feature stars from the music, theater, film, and beauty industries, as well as community leaders as messengers and advocates for efforts to reduce the risk of HIV transmission.
RED RIBBON (EECA) AMBASSADORS
Vladimir Pozner, Nikolai Drozdov, Tatiana Lazareva; winners of Miss Russia 2010, 2011 and 2013; singers Valeria, Vera Brezhneva, Diana Gurtskaya, Julia Lasker, Albina Janabaeva; as well as ballet dancer Nikolai Tsiskaridze, actor Vladimir Kazantsev (Zaza Napoli), showmen Ivan Traore, Viktor Lobintsov and musician John Forte.