Embodied
Alliance Privilege Program
Iskandar Kadyrov — author and co-founder of the “Alliance” audience loyalty program for theatres and museums, launched in 2017 together with the Central House of Actors named after A. A. Yablochkina, which served as the project’s co-founder and headquarters.
The program united cultural institutions and audiences within a single system of engagement and loyalty. Participants included the Moscow Operetta Theatre, the Stanislavsky and Nemirovich-Danchenko Music Theatre, “Satyricon”, RAMT, the Yermolova Theatre, the Marina Tsvetaeva Museum and other cultural institutions.
Project partners included Aeroflot and Rosneft.