Iskandar Kadyrov's official website

ISKA CREATIVE HOUSE OF ISKANDaR KADYROV

火馬 FIERY HORSE 火馬

LOGO & BRAND IDENTITY FOR CHINESE NEW YEAR 2026

ISKA Creative House 火馬 2026 ZHO 火馬 2026 RUS

ISKA CREATIVE HOUSE OF ISKANDaR KADYROV

A PUBLIC SYMBOL FOR 2026

Fiery Horse is a public symbol and modern cultural code for the upcoming 2026 year. I developed this project as an open visual language — the energy of swiftness, freedom, and fire, distilled into a pure, essential form. It is a fusion of Eastern symbolism, international design, and my ISKA philosophy, transforming tradition into a universal tool for cities, brands, festivals, and creative communities.

火馬
"Fiery Horse"

"Light Your Path"
#InTheRhythmOfFire
17-02-2026

ISKA CREATIVE HOUSE OF ISKANDaR KADYROV

火馬 2026 —
YEAR OF THE FIERY HORSE

The ISKA Creative House presents a comprehensive brand concept "Fiery Horse" — an ambitious project created for public use at festivals, in urban design, and in product development. This is not just a visual identity; this is a philosophy of movement, passion, and transformation, embodied in every element.

Over twenty years of creating visual solutions beyond the boundaries of possibility, ISKA has learned to translate symbols and emotions into a language that everyone understands. The "Fiery Horse" is a testament to this mastery.

ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 "FIERY HORSE"

CONCEPT AND HISTORY

In the Chinese zodiac, the horse symbolizes speed, perseverance, and freedom of spirit. When the element of fire is added to this sign, these qualities are amplified many times over. The Fiery Horse is not just movement; it is an explosion, a spark, and light.

In Eastern philosophy, the year of the red fiery horse is considered a time for bold decisions and active action. It is a year for those who are not afraid to take risks and speak loudly about themselves. For a brand, this means rejecting stagnation in favor of dynamism and vibrancy.

Core Brand Values

Dynamics — Constant movement forward, rejection of stagnation, striving for development and perfection.
Passion — Emotionality and warmth, the ability to ignite people's hearts, inspire action.
Transformation — Fire that changes form and tempers character, turning dreams into reality.

ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 "FIERY HORSE"

LEGEND

A public brand needs a beautiful story that unites people and creates an emotional connection. This story became the heart of the "Fiery Horse" project.

The Legend of the Celestial Steed

They say that on the longest and coldest night, when the world is gripped by ice and shadow, a spark leaps from the Sun. It flies toward the Earth, burning brighter and brighter, until it transforms into a Fiery Horse.

Its mane is woven from dawn rays, and its hooves strike gold from stone. Wherever this Horse steps, snow melts and the first flowers bloom. It brings people not just warmth, but the light of inspiration.

The Fiery Horse reminds us: even a single spark is enough to ignite a huge flame of hope and success. This year, each of us receives a particle of this sacred fire to light to illuminate the path to our dreams.

ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 "FIERY HORSE"

VERBAL IDENTITY
(Branding Slogan)

The slogans were developed to be motivating, short, and easy to remember. They look perfect on banners, in social media, and in urban spaces.

Main Slogan

"Light Your Path"

A universal slogan that works for all target audiences and calls for action, inspiration, and personal development.

For Youth and Sports

"Energy of Victory"

An energetic, ambitious slogan that evokes fighting spirit and the desire for results.

For Culture and Arts

"Dance of Fire and Freedom"

A poetic slogan that reflects the creative essence of the project and the concept of unleashing potential.

Image Slogan

"Time of the Bold. Your Time."

A confident slogan that positions the project as a time of change and opportunity.

Short Format (Hashtag)

#InTheRhythmOfFire

A compact and resonant hashtag for social media and marketing campaigns.

Use these slogans to fuel your campaigns—tag us with #InTheRhythmOfFire!

ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 "FIERY HORSE"

LOGO
VISUAL SOLUTION

The logo is the central part of the visual identity and combines traditional Chinese calligraphy with contemporary minimalism.

Concept: "Flaming Gallop"

Graphic Image

The silhouette of a horse, drawn in one continuous, dynamic brushstroke in the style of shodō or guohua, which smoothly transitions into flames. This creates a sense of movement and transformation in a single element.

Concept: "Flaming Gallop"

Form

A swift composition, rushing rightward and upward, evoking ascent in Eastern iconography. The horse's mane is stylized as flames, creating an impression of wind and speed.

Concept: "Flaming Gallop"

Hidden Meaning

In the curve of the horse's neck and body, one can discern the ideogram 火 (Fire) or 馬 (Horse), but in an abstract, contemporary interpretation. This adds depth and cultural context to the design.

ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 "FIERY HORSE"

THE SYMBOLISM OF THE YEAR

The year 2026 according to the Eastern calendar is the Year of the Fire Horse. This rare and powerful combination of the zodiac sign and element sets the tone for the entire project.

KEY CHARACTERISTICS OF THE YEAR

Energy and Movement: The Horse symbolizes speed, rapid development, new horizons, and a thirst for freedom.
Passion and Transformation: The Fire element adds charisma, courage, creative power, and drive, turning dreams into action.
Core Qualities: Independence, honesty, directness, nobility, and an unstoppable energy to achieve goals.

COLORS AND ATMOSPHERE
The year is traditionally welcomed in red, fiery orange, gold, and sun-yellow tones. In Chinese culture, these colors symbolize joy, abundance, success, and protection. The festive atmosphere should be active, vibrant, and inspiring.

(red (#FF0000), fiery orange (#FF4500), gold (#FFD700), sun-yellow (#FFD700)

PHILOSOPHICAL MEANING
The Year of the Red Fire Horse is a time for bold decisions, honesty with oneself, and decisive action. It favors those who are not afraid to let go of the old, try new things, and "ignite their path." This year is about finding a balance between unbridled freedom and conscious responsibility.

ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 "FIERY HORSE"

DESIGN PHILOSOPHY

The "Fiery Horse" project embodies ISKA's philosophy: creating visual solutions that are not only beautiful but also filled with meaning. Every line of the logo, every color, every element of the pattern is an intentional choice, the result of deep analysis of culture, traditions, and contemporary trends.

Over twenty years of work, ISKA has learned to listen, understand, and translate the invisible — ideas, emotions, philosophy — into the visible: logos, colors, and forms. The "Fiery Horse" is a synthesis of Eastern tradition and Western minimalism, ancient symbolism and contemporary design.

VISUAL MATERIALS FOR PUBLIC USE

Please credit the source / authorship: ISKA — Iskandar Kadyrov's Creative House

The "FIERY HORSE" project is distributed under the Creative Commons Attribution License (CC BY 4.0).
The "FIERY HORSE" project is distributed under the Creative Commons Attribution License (CC BY 4.0).
The "FIERY HORSE" project is distributed under the Creative Commons Attribution License (CC BY 4.0).

Click to enlarge the image

The "FIERY HORSE" project is distributed under the Creative Commons Attribution License (CC BY 4.0).
The "FIERY HORSE" project is distributed under the Creative Commons Attribution License (CC BY 4.0).
The "FIERY HORSE" project is distributed under the Creative Commons Attribution License (CC BY 4.0).

The "FIERY HORSE" project is distributed under the Creative Commons Attribution License (CC BY 4.0).
The "FIERY HORSE" project is distributed under the Creative Commons Attribution License (CC BY 4.0).
The "FIERY HORSE" project is distributed under the Creative Commons Attribution License (CC BY 4.0).

The "FIERY HORSE" project is distributed under the Creative Commons Attribution License (CC BY 4.0).

The "FIERY HORSE" project is distributed under the Creative Commons Attribution License (CC BY 4.0).

You may use the text, logo, and images free of charge for non-commercial and commercial purposes, provided that authorship is credited. Visual materials are intended for public use at festivals, urban installations, and merchandise.

We appreciate if you credit the source in the following format:
"FIERY HORSE Project © ISKA — Iskandar Kadyrov Creative House, iskandarkadyrov.com"

or briefly:
"© ISKA Creative House, iskandarkadyrov.com"

Use is permitted on websites, social media, media publications, and for educational purposes, as well as for creating derivative works with adaptation for language and region.

It is prohibited to remove attribution or claim authorship. For custom commercial adaptations, contact ISKA for collaboration.

ISKA CREATIVE HOUSE OF ISKANDER KADYROV PRESENTS "FIERY HORSE" — AN OPEN BRAND FOR CHINESE NEW YEAR 2026

PRESS RELEASE

Moscow, December 8, 2025

On the eve of the Year of the Red Fiery Horse, the creative house ISKA launches an ambitious project "Fiery Horse" (火馬 huǒ mǎ) — a comprehensive public brand with a logo, corporate identity, and narrative for global use. This is not merely a visual identity, but a universal cultural code that unites Eastern symbolism with contemporary minimalism to inspire cities, brands, and communities to transform and move forward.

The project combines ancient Chinese calligraphy with Western minimalism. The central element is the "Flaming Gallop" logo: a dynamic silhouette of a horse drawn in a single continuous brushstroke in the style of shodo and guohua, smoothly transitioning into flames. This embodies the energy of speed, freedom, and fiery passion, symbolizing the year 2026. The palette includes imperial red (#ff0000), sun gold (#ffd700), and glowing coal (#333333) — colors traditionally associated with joy, abundance, and protection in Chinese culture.

The main slogan of the project is "Ignite Your Path" (#InTheRhythmOfFire / #intherhythmoffire). Additional variations include "Energy of Victory" for sports and youth, "Dance of Fire and Freedom" for art, and "Time of the Brave. Your Time" for branding. These motivational phrases are created for banners, social media, and street art.

The materials are distributed under the Creative Commons Attribution (CC BY 4.0) license: free for non-commercial and commercial use with attribution ("© ISKA Creative House"). They are intended for festivals (for example, light installations at the Beijing Lantern Festival), urban design (street projections in Moscow or Shanghai), accessories and souvenirs (merchandise from brands). The project is already available for download at iskandarkadyrov.com/fieryhorse — from basic PNG files to vector templates.

"Fiery Horse" is a synthesis of ISKA's 20 years of experience in translating the invisible (ideas, emotions, symbols) into the visible. I have created not a static design, but a living tool for those ready for bold decisions in a year of explosive energy. This is an opportunity for brands and communities to adapt the symbol to their needs, strengthening cultural exchange between East and West," — comments Iskander Kadyrov, founder of ISKA Creative House.

About ISKA Creative House

ISKA is a leading design studio in Moscow with 20 years of experience in branding for horeca, entertainment, and logistics (cases: Nice.group rebranding, Arara, Showland). We specialize in cultural codes and open projects, transforming traditions into global tools.

Website: iskandarkadyrov.com

#FieryHorse #CNY2026 #IgniteYourPath #InTheRhythmOfFire

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