Iskandar Kadyrov's official website
ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 FIERY HORSE 火馬
Design Logo for Chinese New Year 2026
火馬
"Fiery Horse"
"Light Your Path"
#InTheRhythmOfFire
17-11-2026
#InTheRhythmOfFire
17-11-2026
ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 —
YEAR OF THE FIERY HORSE
The ISKA Creative House presents a comprehensive brand concept "Fiery Horse" — an ambitious project created for public use at festivals, in urban design, and in product development. This is not just a visual identity; this is a philosophy of movement, passion, and transformation, embodied in every element.
Over twenty years of creating visual solutions beyond the boundaries of possibility, ISKA has learned to translate symbols and emotions into a language that everyone understands. The "Fiery Horse" is a testament to this mastery.
Over twenty years of creating visual solutions beyond the boundaries of possibility, ISKA has learned to translate symbols and emotions into a language that everyone understands. The "Fiery Horse" is a testament to this mastery.
ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 "FIERY HORSE"
火馬 2026 "FIERY HORSE"
CONCEPT AND HISTORY
In the Chinese zodiac, the horse symbolizes speed, perseverance, and freedom of spirit. When the element of fire is added to this sign, these qualities are amplified many times over. The Fiery Horse is not just movement; it is an explosion, a spark, and light.
In Eastern philosophy, the year of the red fiery horse is considered a time for bold decisions and active action. It is a year for those who are not afraid to take risks and speak loudly about themselves. For a brand, this means rejecting statics in favor of dynamics and brightness.
In Eastern philosophy, the year of the red fiery horse is considered a time for bold decisions and active action. It is a year for those who are not afraid to take risks and speak loudly about themselves. For a brand, this means rejecting statics in favor of dynamics and brightness.
Core Brand Values
Dynamics — Constant movement forward, rejection of stagnation, striving for development and perfection.
Passion — Emotionality and warmth, the ability to ignite people's hearts, inspire action.
Transformation — Fire that changes form and tempers character, turning dreams into reality.
Passion — Emotionality and warmth, the ability to ignite people's hearts, inspire action.
Transformation — Fire that changes form and tempers character, turning dreams into reality.
ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 "FIERY HORSE"
火馬 2026 "FIERY HORSE"
LEGEND
A public brand needs a beautiful story that unites people and creates an emotional connection. This story became the heart of the "Fiery Horse" project.
The Legend of the Celestial Steed
They say that on the longest and coldest night, when the world is bound by ice and darkness, a spark breaks free from the Sun. It flies toward the Earth, burning brighter and brighter, until it transforms into a Fiery Horse.
Its mane is woven from dawn rays, and its hooves strike gold from stone. Wherever this Horse steps, snow melts and the first flowers bloom. It brings people not just warmth, but the light of inspiration.
The Fiery Horse reminds us: even a single spark is enough to ignite a huge flame of hope and success. This year, each of us receives a particle of this sacred fire to light our path to our dreams.
Its mane is woven from dawn rays, and its hooves strike gold from stone. Wherever this Horse steps, snow melts and the first flowers bloom. It brings people not just warmth, but the light of inspiration.
The Fiery Horse reminds us: even a single spark is enough to ignite a huge flame of hope and success. This year, each of us receives a particle of this sacred fire to light our path to our dreams.
ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 "FIERY HORSE"
火馬 2026 "FIERY HORSE"
VERBAL IDENTITY
(SLOGANS)
The slogans were developed to be motivating, short, and easy to remember. They look perfect on banners, in social media, and in urban spaces.
Main Slogan
"Light Your Path"
A universal slogan that works for all target audiences and calls for action, inspiration, and personal development.
For Youth and Sports
"Energy of Victory"
An energetic, ambitious slogan that evokes fighting spirit and the desire for results.
For Culture and Arts
"Dance of Fire and Freedom"
A poetic slogan that reflects the creative essence of the project and the concept of unleashing potential.
Image Slogan
"Time of the Bold. Your Time."
A confident slogan that positions the project as a time of change and opportunity.
Short Format (Hashtag)
#InTheRhythmOfFire
A compact and resonant hashtag for social media and marketing campaigns.
ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 "FIERY HORSE"
火馬 2026 "FIERY HORSE"
LOGO
VISUAL SOLUTION
The logo is the central part of the visual identity and combines traditional Chinese calligraphy with contemporary minimalism.
Concept: "Flaming Gallop"
Graphic Image
The silhouette of a horse, drawn in one continuous, dynamic brushstroke in the style of shodō or gohwa, which smoothly transitions into flames. This creates a sense of movement and transformation in a single element.
Concept: "Flaming Gallop"
Form
A swift composition, rushing to the right and upward, symbolizing the vector of development and forward movement. The horse's mane is stylized as flames, creating an impression of wind and speed.
Concept: "Flaming Gallop"
Hidden Meaning
In the curve of the horse's neck and body, one can discern the ideogram 火 (Fire) or 馬 (Horse), but in an abstract, contemporary interpretation. This adds depth and cultural context to the design.
ISKA CREATIVE HOUSE OF ISKANDaR KADYROV
火馬 2026 "FIERY HORSE"
火馬 2026 "FIERY HORSE"
DESIGN PHILOSOPHY
The "Fiery Horse" project embodies ISKA's philosophy: creating visual solutions that are not only beautiful but also filled with meaning. Every line of the logo, every color, every element of the pattern is an intentional choice, the result of deep analysis of culture, traditions, and contemporary trends.
Over twenty years of work, ISKA has learned to listen, understand, and translate the invisible — ideas, emotions, philosophy — into the visible: logos, colors, and forms. The "Fiery Horse" is a synthesis of Eastern tradition and Western minimalism, ancient symbolism and contemporary design.
Over twenty years of work, ISKA has learned to listen, understand, and translate the invisible — ideas, emotions, philosophy — into the visible: logos, colors, and forms. The "Fiery Horse" is a synthesis of Eastern tradition and Western minimalism, ancient symbolism and contemporary design.
Visual materials for public use
Please credit the source / authorship: ISKA — Iskandar Kadyrov's Creative House
Click to enlarge the image
Direct link
https://static.tildacdn.com/vide6435-3364-4361-b936-636364373331/grok-video-25b85934-.mp4
ISKANDAR KADYROV AND ISKA CREATIVE HOUSE PRESENT THE PROJECT "FIERY HORSE" — A COMPREHENSIVE CHINESE NEW YEAR BRAND WITH LOGO AND BRAND IDENTITY FOR PUBLIC USE.
PRESS RELEASE
The project combines Eastern symbolism with contemporary minimalism. The "Flaming Gallop" logo is a silhouette of a horse in the style of Eastern calligraphy, transitioning into flames. The palette includes Imperial Red, Solar Gold, and Glowing Charcoal.
Project slogan: "Light Your Path"
Materials are intended for festivals, urban design, light projections, accessories, and souvenirs.
20-11-2025, Moscow
Project slogan: "Light Your Path"
Materials are intended for festivals, urban design, light projections, accessories, and souvenirs.
20-11-2025, Moscow
“
"The 'Fiery Horse' is the embodiment of ISKA's philosophy. Over twenty years, we have learned to translate the invisible — ideas, emotions, symbols — into a language that everyone understands. This project unites Eastern tradition with Western minimalism, creating something truly unique. Every line of the logo, every color is the result of deep analysis and creative inspiration."
